Anna Marie Donner

Managing Director & Principal Advisor

About

I specialize in growth strategies with partner ecosystems, leveraging 23 years of IT and tech experience with leaders like Cisco, VMware, and Guidewire.

My work across EMEA has honed my intercultural skills, enabling adaptive strategies for diverse markets.

With knowledge spanning various technologies such as virtualization, software-defined storage and business platform softwares.

My approach drives sustainable growth through strategic partnerships, enhancing overall business competitiveness.

Blog

I cover various aspects in Partner Management, including my professional experiences and the integration of AI technology in my business:

• Providing guidance on maximizing growth for shared success.
• Delving into personal growth and career milestones.
• Evaluating the influence of AI on business dynamics and results.

Read how my journey to Partner Mangement started

1.Purpose and Scope

1.1 These General Terms and Conditions govern all services provided by Apricity Consulting GmbH to its clients unless otherwise mandatorily

prescribed by law.

1.2 By placing an order, the client acknowledges and accepts these General Terms and Conditions of Apricity Consulting GmbH, which form an

integral part of all quotations and order confirmations by XX. They take precedence over any general terms and conditions of the client.

1.3 Apricity Consulting GmbH reserves the right to modify these Terms and Conditions at any time, with the current version published at

www.apricityconsulting.ch becoming effective upon its publication.

2. Contract Content, Formation, and Scope of Services

2.1 The specific content, scope, and execution of the services to be provided are determined by the issued order, which is typically

agreed upon in writing. The services focus on the agreed-upon activities and do not guarantee specific economic outcomes.

Therefore, Apricity Consulting GmbH cannot guarantee outcomes in the form of expectations, forecasts, or recommendations. Time frames are intended

as general goals unless expressly agreed as binding commitments.

2.2 Apricity Consulting GmbH is entitled to engage employees, expert consultants, companies, and institutions in the execution of the order,

acting on behalf and for the account of Apricity Consulting GmbH.

3. Client Cooperation

3.1 The client is obliged to provide Apricity Consulting GmbH, without special request and in a timely manner, with all information and

documents necessary for the proper performance of services. Apricity Consulting GmbH assumes the completeness and accuracy of the

provided data and instructions unless a verification has been agreed upon in writing beforehand.

4. Exchange of Information

4.1 Both parties commit to confidentiality regarding all confidential information acquired in the course or in connection with the

performance of services under the contract. Confidential information encompasses all data that is not publicly known or accessible.

Disclosure of such information to third parties is permitted only if they are similarly obligated to confidentiality. The obligation of

confidentiality persists beyond the termination of the contract.

4.2 For their communications, both parties may use electronic media such as telephone, fax, and email. Each party is responsible

for ensuring the secure transmission and receipt of data, including the detection of content or technical defects.

4.3 Apricity Consulting GmbH may process the information received, including personal data of clients, using computer technology or through

third parties, ensuring confidentiality by all involved under the data protection regulations.

5. Rights to Work Results

5.1 All rights to documents, products, or other work results created in the course of fulfilling the contract, as well as the developed

or used know-how, exclusively belong to Apricity Consulting GmbH, regardless of any collaboration with the client. Apricity Consulting GmbH

grants the client a non-exclusive and non-transferable right to use the provided documents, products, and other work results, including the

respective know-how, for their own use indefinitely. The distribution of documents, products, and other work results, or parts thereof, to third

parties by the client is only allowed with the explicit written consent of Apricity Consulting GmbH. The client is prohibited from altering any

documents, especially binding reports, provided by Apricity Consulting GmbH.

6. Deliveries from Apricity Consulting GmbH

6.1Deliveries are deemed made when sent to the last known address of the client or held according to their instructions.

7. Fees, Expenses, Payment Terms

7.1 Fees are individually agreed upon based on the contract. If not otherwise specified, fees correspond to industry-standard

rates, with travel time considered working time. In addition to the fee claim, Apricity Consulting GmbH is entitled to reimbursement for

incurred expenses and third-party fees. The client commits to directly settle the fee claims and incurred expenses of third parties used by

Apricity Consulting GmbH upon request.

7.2 Apricity Consulting GmbH may request reasonable advances on fees and expenses and issue interim invoices for services and expenses

already provided.

7.3 The client's right to offset is excluded.

7.4 Invoices and expense statements are payable within 20 days to the account specified by Apricity Consulting GmbH. Late payments incur additional reminder fees. From the due date, interest on arrears will be charged at 5%.

8. Complaints, Liability, and Force Majeure

8.1 Complaints regarding the order must be reported immediately to allow Apricity Consulting GmbH to make corrections.

8.2 Apricity Consulting GmbH is liable to the client only for intentional misconduct and gross negligence. The client must prove the occurrence

of intentional misconduct or gross negligence.

8.3 This limitation of liability also applies to all persons whom Apricity Consulting GmbH has legitimately delegated the execution of tasks.

8.4 In the case of substitution, Apricity Consulting GmbH’s liability is limited to the proper selection, instruction, and supervision of the third

party.

8.5 Apricity Consulting GmbH disclaims all liability for damages resulting from transmission errors, technical defects, interruptions, or

interventions in the facilities of network operators in email communication.

8.6 Liability limitations also apply to the selection of IT programs and applications (e.g., cloud solutions) used by Apricity Consulting GmbH.

8.7 In case of damage, Apricity Consulting GmbH’s liability is limited to three times the annual fee paid. This also applies in the case of substitution.

8.8 In the event of force majeure, the affected party is not liable for non-fulfillment of contractual obligations and is released from

its obligations as long as and to the extent that the force majeure persists. If the force majeure ceases, contractual rights and

obligations resume unless the force majeure lasts more than one year, in which case the unaffected party is entitled, but not

obliged, to terminate the contract with written notice.

9. Termination of Contract

9.1 The contract ends upon completion of the agreed services, expiration of the agreed term, or termination as per section

9.2.Either party may terminate the contract at any time in writing, effective immediately or on a specified date. In the event of

termination, the client must pay for services rendered up to the point of termination based on actual hours worked and

applicable rates, plus incurred expenses. If termination occurs at an inconvenient time, the terminating party must compensate

the other party for any resulting damage, in addition to the fee claim based on actual hours worked and applicable rates, plus

incurred expenses. In the case of extraordinary termination due to one party's breach of contract, that party must compensate

the terminating party for any resulting damage, in addition to the fee claim based on actual hours worked and applicable rates,

plus incurred expenses.

9.3 If the client is a natural person, the contract does not expire upon their death, declaration of absence, or incapacity. If the

client enters bankruptcy or a similar procedure is initiated, the contract only expires after termination or cancellation by Apricity Consulting GmbH or the competent authorities.

10. Retention and Handover of Work Results and Documents

Subject to longer statutory periods, Apricity Consulting GmbH is obliged to retain documents for 10 years after the end of the contract. This obligation expires before the end of this period if Apricity Consulting GmbH has requested the client to collect the documents and the client has not complied within 6 months of receiving the request.

11. Applicable Law and Jurisdiction

11.1 This contract is governed by Swiss law.

11.2 The exclusive place of performance for both parties' obligations and the exclusive jurisdiction for all types of proceedings is

the Municipality of Baar, ZG, where Apricity Consulting GmbH was commissioned to execute the mandate. However, Apricity Consulting GmbH also reserves the right to sue the client at the competent court of their residence/seat or any other competent court.

12. Validity

Clause Should any of these clauses be declared invalid, the remaining provisions of these General Terms and Conditions remain unaffected. The invalid provisions are to be replaced by economically equivalent, lawful provisions.

Introduction

Apricity Consulting GmbH ("we", "us", or "our"), based in Canton Zug, Switzerland, is committed to protecting the privacy of our clients across the EMEA (including DACH) and the US. This policy outlines how we collect, use, protect, and grant rights to your personal data.

Jurisdiction and Compliance

We adhere to the local data protection laws of Switzerland and aim to comply with applicable regulations in the regions we operate, including the General Data Protection Regulation (GDPR) for our clients in the European Union and applicable laws for clients in the United States.

Types of Data Collected

We collect personal data necessary for service provision and marketing purposes, including but not limited to: names, email addresses, phone numbers, and other relevant information you provide to us.

Purpose of Data Collection

Personal data is collected solely for the purpose of providing our consulting services, managing client relationships, and for marketing communications about our services.

Data Sharing and Transfer

Your personal data may be shared with third-party services essential to our operations, such as calendar services, cloud-based Customer Relationship Management (CRM) platforms, and occasionally with freelancers under strict confidentiality agreements. We ensure these parties are compliant with data protection laws relevant to your region

Data Storage and Security

Your data is securely stored on cloud-based CRM services, chosen for their commitment to data security and protection. We implement appropriate measures to ensure the safety of your personal data against unauthorized access, alteration, or destruction.

User Rights

You have the right to access, rectify, and delete your personal data. Should you wish to exercise these rights, please contact us at adonner@apricityconsulting.ch.

Consent and Withdrawal

To collect and use your personal data, we seek your consent at the point of data collection, such as through explicit consent checkboxes on our service agreements or digital sign-up forms on our website. This consent is informed and voluntary, indicating your agreement to the processing of your personal data for the specified purposes of service provision and marketing.

We understand the importance of giving you control over your personal information. You have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal. If you wish to withdraw your consent, you can do so by sending a clear statement of your decision to adonner@apricityconsulting.ch. Upon receiving your request, we will cease processing your data for the purposes you originally agreed to, unless we have another legal basis for continuing to process your data.

Updates to Our Privacy Policy

We reserve the right to update this policy to reflect changes in our practices or regulatory requirements. We will notify you of any significant changes through email.

Contact Information

For any inquiries or concerns regarding your personal data or this privacy policy, please contact us at adonner@apricityconsulting.ch.

Apricity Consulting GmbH is a company with its headquarters and commercial registry entry in Zug, Switzerland ("Apricity Consulting", "we", "us", or "our"). From there, it operates a business consultancy (the "Service"). Should you have any questions about Apricity Consulting GmbH, the Service (i.e., the business consulting service), and the website, or if you wish to send or deliver documents, correspondence, notices, or other communications regarding Apricity Consulting GmbH, the Service, the website, or for press releases, please contact Apricity Consulting GmbH directly.

Name and Adresse

Apricity Consulting GmbH

Blegistrasse 11a

6340 Baar, ZG

Switzerland

Postal Address:

c/o Helvetica

Blegistrasse 11a

6340 Baar, ZG

Switzerland

Managing Director

Anna Marie Donner

Contact

adonner@apricityconsulting.ch

+41 78 711 1267

Commercial Registry:

Commercial Register Office Zug

VAT ID Nr: CHE-482.320.341

Bank details:

Zürcher Kantonalbank

IBAN: CH92 0070 0114 8078 3014 5